The private brand for the medieval winery Böcking should on the one hand enthuse pretty much everyone with its taste – and on the other hand visually attract Urban Trendsetters. Curtains up for the rich-hearted knight “Richheart”: a wine that’s fun and that fights for the preservation of its cultural landscape true to the motto “Mosel-Riesling rules”.

We were responsible for the concept, CI and product launch.