Image Video Winery Jurtschitsch


Summertime in Kamp Valley: Sunshine, butterflies, bees humming through the vines, a barbecue with friends and great wines. Phenomenal! The image video for the vineyard Jurtschitsch is a “sentimental film with a regional background” (aka “Heimatfilm”), but different: In this three-minute mood video Alwin and Stefanie Jurtschitsch offer a brief insight into their homeland and their daily winemaker routine, which they tackle with a lot of passion. Wish you were here?

Alwin und Stef im Heiligenstein

Filmen im Heiligenstein

Alwin, Stef Jurtschitsch und Wein

Such videos are currently fast becoming an incredibly powerful communication tool: A video can show the human side of a brand and transport a lot of information and emotion within a very short time – better than image and text can. What’s important, though, is that a video is not isolated on a company website but that it’s rather integrated into the social networks such as YouTube and Facebook. It’s only then that the principle of referral marketing can get set in motion: Friends and friends of friends can view the video, like it, leave a comment, share it and spread it. You may also call it reach, sympathy – and a lot of traffic to your website. Of course, an image-video may also be placed at the disposal of distributors, so they can integrate it in their newsletters or show it at the Point of Sale on a digital display near the respective wines. Really, there are more and more possible uses for an image video every day.

We were responsible for the video concept and production – as well as the communication and PR around the film and its marketing.

„Ganz großartig! Weit weg vom üblichen “Imagefilm”. Großes Kompliment!”

Dirk Würtz
Dirk Würtz

Wine Blogger