Summertime in Kamp Valley: Sunshine, butterflies, bees humming through the vines, a barbecue with friends and great wines. Phenomenal! The image video for the vineyard Jurtschitsch is a “sentimental film with a regional background” (aka “Heimatfilm”), but different: In this three-minute mood video Alwin and Stefanie Jurtschitsch offer a brief insight into their homeland and their daily winemaker routine, which they tackle with a lot of passion. Wish you were here?
Such videos are currently fast becoming an incredibly powerful communication tool: A video can show the human side of a brand and transport a lot of information and emotion within a very short time – better than image and text can. What’s important, though, is that a video is not isolated on a company website but that it’s rather integrated into the social networks such as YouTube and Facebook. It’s only then that the principle of referral marketing can get set in motion: Friends and friends of friends can view the video, like it, leave a comment, share it and spread it. You may also call it reach, sympathy – and a lot of traffic to your website. Of course, an image-video may also be placed at the disposal of distributors, so they can integrate it in their newsletters or show it at the Point of Sale on a digital display near the respective wines. Really, there are more and more possible uses for an image video every day.
We were responsible for the video concept and production – as well as the communication and PR around the film and its marketing.