Branding
The romantic, hilly landscape of Styria makes it one of the most beautiful wine regions of the world. This is where hard-to-reach vineyards are cultivated by hand, in line with the motto “Wine from the mountain. Made by hand, made with love.” Our brand strategy gives Styrian wine the potential to turn every wine lover into a Styria lover. We’re responsible for the strategy, CI, campaigns and events.
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Publisher
We had been looking for this kind of printed magazine for a long time, yet never found one. Now we’ve made it ourselves: a German-language lifestyle magazine with a focus on the subject of wine. One that tells authentic stories, that celebrates life and – above all – wine. It‘s published twice a year with a circulation of 10,000.
The editor-in-chief? None other than Enfant Terrible Manfred Klimek.
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Kommunikation
Wine lovers can now choose from 29 new places of pilgrimage in South Tyrol – thanks to Vinum Hotels. What unites the innkeepers of the loosely tied hotels? Their impressive knowhow and unbridled passion for wine. From wellness between the grapevines to hiking action with a subsequent wine tasting: Here, everyone finds the perfect hotel. Our input: strategy, occasional creative stimuli, Newsletter Marketing and PR.
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Content
How can the brand Land Rover play an increasingly important role in the life of its buyers? Through highly relevant content – made available exclusively to the Land Rover Owners Club. Our proposal: culinary city guides, reports on gourmet journeys and profiles of selected winemakers and their “jalopies”. We’re in charge of strategy, topic selection, research, editing of the texts and images.
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Branding
Around the Eisenberg in the Austrian southern Burgenland, ancient winemaking tradition and passionate winemaking craft meet a truly unique wine terroir with soils particularly rich in iron. Ideal conditions for the Blaufränkisch wines full of character that are produced under the designation of origin Eisenberg DAC. We came up with the brand strategy, website and photo concept, press trip, PR and events.
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Branding
Even the best wines of their region have to adapt their design to the zeitgeist. With our new CI the winery Bickel-Stumpf is set to become the figurehead for Silvaners even abroad. While its new line “Twentysix” – young, sexy and tasteful – is taking urban trendsetters with plenty of style and spending power by storm. Again, the CI design was developed by Wineadventures.
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Branding
When Ferdinand von Thun first saw the enchanting Château de Frausseilles in the unknown Gaillac region, he immediately fell for and bought it. Together with his friend, the oenologist Riccardo Cotarella, he then embarked on the adventure “Comte de Thun”. Their vision: to produce Grand Cru wines from the Gaillac. As in the distant past. We took care of the brand strategy, the website concept, photos, PR and events.
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Branding
What is terroir? The 3 top wine-growing estates Hövel (Saar), Gunderloch (Rhine-Hesse) and Jurtschitsch (Kamp Valley) approached this question from an unusual angle – and swapped a part of their crops of Riesling grapes of 2012 amongst each other. The result: 3 fascinating variations, aged in 3 different cellars. We’re responsible for concept, CI, web design – and the product launch in the (wine) scene.
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Image Video
A “sentimental film with a regional back-ground” (aka: Heimatfilm) – but different: In this 3-minute mood video Alwin and Stefanie Jurtschitsch from the Austrian Kamp Valley offer a brief insight into their homeland and their daily winemaker rou-tine, which they tackle with a lot of passion. We were in charge of the film concept and production – as well as the communication and PR around its marketing.
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Events
The Catalan region of origin Montsant has in recent years transformed itself from an insider tip to a “great discovery” in the international wine scene. Since 2017 we present the region together with its winemakers to a German expert audience for premium tasting events and MasterClasses in Munich and Hamburg. We came up with the concept and took charge of the organization and communication.
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Events
Imagine you could let your wine brand simply “pop up” in the hippest neighbourhoods of cities like Berlin, Hamburg or Munich – and reach a new target audience: “urban trendsetters”, epicures between the age of 25 and 45 with plenty of purchasing power and style. Whether you’re considering a temporary store, restaurant or bar: let us develop your very own pop-up concept.
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Branding
The Cantina Kaltern, that’s 684 winegrowers who have joined forces to form the largest cooperative in South Tyrol. What’s special about it: Here, true individuals and lateral thinkers produce wonderfully authentic, top quality wines that perfectly reflect their makers’ love for their region, their craft and nature. We are responsible for the strategic brand positioning of the Cantina and are in charge of all brand communications.
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Branding
In the Chilean Colchagua Valley, Swiss winemaker Daniel Wiederkehr farms a six hectare jewel of a vineyard planted with Cabernet-Sauvignon vines from 1940. The result: wines full of character that perfectly reflect his respect for the region and its natives. What he needed: names and visual identities. We’re responsible for the concepts, label designs and the launch in the wine scene.
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Events
„Good Wine Makes Party“ is the motto of WineVibes and links the classical concept of wine-tasting with clubbing. This way we manage to get the target group of 20- to 45-year-old urban trend- setters enthusiastic about handcrafted wines by characteristic winemakers from around the world. WineVibes is an ongoing event marketing initiative that we conceptualize and realize from A to Z.
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Branding
More terroir than this? Impossible. The successor of the traditional wine-growing estate Gunderloch, Johannes Hasselbach, wanted to get to the bottom of the fermentation process – directly in the vineyard, without the influence of the cellar’s fermentation flora or the addition of yeasts. His wines are complex and harmonious with a gripping energy and depth. Our responsibility: concept, story, design and the launch in the wine scene.
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Events
You would like your brand to reach a younger target audience? A Branded WineVibes-Event might just be the thing for you. Whether you’re a wine region, a single manufacturer or a luxury brand with an affinity for all things gourmet: become the centre of communication of the next WineVibes, the successful event series that fuses good wines and party! We’d be happy to develop a suitable concept for your evening.
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Events
For the Hamburg-based PR agency we developed a concept for their client Rueda – a Spanish quality wine region in Castilla y León. The aim: to introduce the young, trend-conscious street food lovers at Berlin Food Week to the white wine of the region. Our solution? A trendy, yet comfortable wine lounge to chat with friends and talk about wine. We were responsible got the concept, communication and execution.
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Branding
A family whose ancestors were the most important wine merchants in the Mosel Valley area. Goethe as a visitor during a stormy night! A small winery with 4 almost forgotten top Grand Crus with self-rooted vines that are now lovingly being recultivated. That’s a story that has to be told! We came up with concept, storyline, picture language – and launched the product in the (wine) scene.
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Branding
How can an unpretentious evening with up-and-coming champagne winemakers become the Must-Be-There-Event at the ProWein? It’s this question the champagne distribution agency “Champagne Characters” asked us – or shall we say: our party-loving alter ego “WineVibes”. Our answer? Cocky phrases on elegant marble. We were in charge of the concept, CU, copies and the drum roll in the social networks.
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Branding
Three generations live on a small winery in the Kamp Valley and work in their “wine garden”, surrounded by vines, old fruit trees, vegetable patches, fragrant herbs and cool forests. Surely a dream for many. For the Gruber family it’s a reality. And a beautiful story that wants to be told.
We developed the positioning concept, the website and the brochure for this special winery.
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Content
Jaguar has set itself the objective to occupy the subject of “exquisite enjoyment”. Something that we know a lot about, and something that can easily be brought to life with unique content for the Jaguar Owners Club: reports on gourmet journeys and profiles of winemakers and their “jalopies” – all of it with that certain Jaguar tonality. We’re in charge of strategy, topic selection, research, editing and images.
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Branding
The private brand for the medieval winery Böcking should on the one hand enthuse pretty much everyone with its taste – and on the other hand visually attract Urban Trendsetters. Curtains up for the rich-hearted knight “Richheart”: a wine that’s fun and that fights for the preservation of its cultural landscape true to the motto “Mosel-Riesling rules”. We were responsible for the concept, CI and product launch.
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Branding
When a high caliber business manager decides to drop out and dedicate his time to the art of winemaking in Franconia one may assume that this undertaking has rhyme and reason. Of course, a fresh, distinct picture language, a captivating brand story and a fitting claim for his excellent Silvaners are part of it – and we were in charge of their development.
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You like what we do? Great! We’d be happy to support you, too, in successfully and sustainably marketing your wine, your winery or your wine region.
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